Strategy partner & mentor
for Brand Communications
Profile
Anish Dasgupta is a Marketing Communications consultant with 2 decades of experience in crafting strategy and planning integrated campaigns in the non-profit and private sectors with a key focus on digital technologies and social media. His work has won several national and international awards for creative excellence and effectiveness.
He has worked across Healthcare & Hygiene, F&B, Technology, FMCG, Travel, Finance and Automobile categories.
Anish is an alumnus of the Mudra Institute of Communications, Ahmedabad (MICA). Prior to becoming a full-time consultant, he was the National Digital Head for BCW India.
Consulting Services
Reach out to me if you're looking for
- Brand strategy & Messaging development
- Brand proposition development
- Consumer Insight and Behavior mapping
- Customer journey deep-dives and audits
- Primary research - Consumer depth interviews
- Integrated Campaign framework for deployment
- Creative ideation
- Annual brand plan development
- Agency & Creative briefing
- Case study development
Training & Seminars
Connect for curated training modules for your team
Training already conducted:
• MSME Branding in the New Normal, QCI MSME Conclave, Atmanirbhar Bharat, New Delhi
• Leveraging Social Media for Digital Marketing, PCTE Business School
• Crafting Online Conversations. Netbase, Dubai
• Leveraging Social Media for Advocacy. Action Aid India
• Branding for MSME Clusters. MSME Foundation
• Use of Graphic Narratives in the Development Sector. MICA-EDC
• Cultural perspectives in Graphic Narratives. MICA
• Digital Marketing and Measurement. PCTE Business School
• Leveraging Digital Marketing for Export Businesses. Federation of Indian Export Organizations (FIEO)
Awards & Recognition
Some of the awards my work has won
Campaign Middle East
Top 10 campaigns of 2019
WARC Awards
- Effective Social Strategy 2018
- Best Social Media Campaign 2018
- Asian Strategy Award 2017
APAC Effies
- Best Social Media Campaign 2018
- Best Healthcare Campaign 2018
IAMAI Digital Awards
- Best Use of Twitter 2019 - Brand Awareness Campaign 2019
Maddies Awards
- Campaign to Drive Sales 2018
– Launch of Product/Service 2018
IDMA Awards
- Strongest Community Engagement 2018
Clients
Some of the brands I've worked with
Contact me
You can drop your details on the side and I'll get back to at the earliest.
Or you can reach out to me directly at anish@consultanish.com or connect on LinkedIn.
Thanks!